Sponsorship
Please note that this information was correct at time of publication. All sizes and specs, prices and dates are subject to change without notice.
We can provide access to a total population of more than 17,000 people of that:
• 65% are aged between 17-29
• 65% are female
Flinders One can offer a marketing campaign tailored to your needs with a mixture of on and off campus advertising, sampling, awareness, sales and public relations. The advertising tools on campus include:
- Television advertising through 9 permanent screens (3 digital and 6 analog)
- Panel display advertising in food and beverage outlets
- Panel, poster and installations at indoor and outdoor entertainment venues
- Sport & fitness centre advertising panels
- Campus retail shops
Flinders One plans and organises large-scale student information and cultural events providing opportunities to reach large numbers of people in one place at one point in time. These include:
- O’ Week (Semester 1 and 2) – up to 5000 new students
- Events - Reach a target of 500 students at the Porn, Toga, Beach, Snow and End of Year parties
- Cultural festivals and events
- Signs
- Official on campus permanent advertising panels
- Café blinds
- Flags
- Full colour window displays
- Campus wide digital displays
- Internet site
- Plaza and mall level flags
- Displays
- Shop window panel signs
- Plaza level undercover outdoor display
- Food court area permanent signs and displays
- Sampling opportunities
- Sales through outlets and on festival days
- Internet site links and advertising
- Poster boards
- Leaflets through outlets
- Show bags
- Public speaking opportunities
Our student population is 65% female and 35% male.
Females: 11,436
Males: 6,245
Total: 17, 681
Age Profile
Age Percentage
• less than 20 years: 11%
• 20-24 years: 38%
• 24-30 years: 16%
• 30-34 years: 9%
• 34-39 years: 8%
Primary Demographics
• 17-30 years: 65%
• 30-40 years: 15%
International Profile
Nationality Percentage
• Total International: 18.%
• Total Australian: 82%
Regions Percentage
• Asia: 79.3%
• Americas: 8.9%
• Africa: 1.9%
• Pacific: 0.8%
• Middle East: 2.7%
• Europe: 6.5%
Sales Outlets:
• Food & Drink
• Retail One
Other Services:
- Student Assist
- Employment
- Flinders Sport & Fitness
- Clubs & Societies
Orientation Festival Programs
O’Week Semesters One & Two
Orientation Week is traditionally the first chance for new students to familiarise themselves with their new surroundings and find out about services, activities, clubs and academic programs. O’Week is a busy period not just for new and returning students but it also serves as a great way for sponsors to generate awareness of their products and/or services.
O’Week is held in the first week of the University semester and is highly attended with up to 4,000 students per day attending activities on campus. The Orientation period is a showcase of bands, DJs, comedy acts, BBQs and other general activities, with an O’ Ball held in March on campus. The O’ Ball features a lineup of some of the hottest local and international bands, with attendances of 2000 people or more.
Sampling Tents, Show bags and sampling events
Offering your products to sample to students is a great way for students to familiarise themselves with what your organisation has to offer them and is always well received. Samples are best distributed during O’ Week being the biggest in the Flinders University calendar.
During O’ Week, Flinders one provides the opportunity to get your offer directly in the hands of your desired market. The benefits of distributing your organisation’s new product, merchandise, leaflet, or sales offer are numerous. From launching your new product to promoting brand awareness, sampling targets a highly desirable demographic market.
On Campus Roaming
You are offered the chance to roam the Flinders campus – with product samples or simply talking with students. Flinders One can supply two roaming PR models or you can supply your own well-trained team.
Sponsors are also given the chance to be part of the Flinders One BBQ promotion, which happens during these days. This gets your message directly to the market, along with a great PR message.
Multiscreen Billboard System and Poster Poles
An extremely imaginative way to fire into action your potential consumers is to use our multiscreen billboard system. This system is an audio-visual billboard used to promote services, activities and products to our members, university faculties and visitors to the University. Text, images, and sound relating to your organisation are fed into a central system that is then simultaneously broadcast on 7 subsystems, located in various locations around campus. The MBS messages are updated daily and can be quickly and easily modified to convey any message at any time. There are also 9 poster display areas on campus, which can be used to gain awareness of your organisation or event 365 days, 24 hours a day.
Advertising opportunities are available to sponsors inclusive of their sponsorship package. Each slide is shown approximately 20 times per hour, (120 - 200 times per week). The systems currently operate in The Tavern, Retail One outlets (both Main Campus and Sturt), Coopers Bar and Diner, Spicy Wok, the Blue Duck Café, Sage Restaurant and Red Vines Café. We accept high-resolution jpeg images (300dpi), either via email or disk, if the file size is excessive.
Principal Partner, Flinders One
The principal partner shall receive the ultimate in recognition on campus and have exclusivity for sales in their category (if applicable) in retail outlets, food and beverage outlets and receive an exclusive package of awareness during O’ Weeks in 2010 and beyond.
There will only be one sponsorship available. This sponsorship will be for a three year term.
Major Sponsors
Major sponsorship will be tailored to each organisation and achieve awareness, direct sales, Internet and general advertising (digital and hard copy), event and sales objectives.
Corporate Partners
Corporate partnerships will be sought from organisations wanting to reach the target market on campus through digital and internet advertising, event marketing, sales and awareness campaigns.
O’Week Naming Rights Sponsor
Naming rights for the Second Semester Orientation Festival and major sponsorship of Semester One O'Week commencing in 2010 will be available to one company only. O’ Week festivals may reach over 5,000 enrolling students directly.
Project/Program Partners
Project and program partners will be offered the opportunity to invest in projects which engage students on campus and reach them directly through hands on promotions, recognition via logo, advertising in programs, verbal and direct marketing.
Sales Partners
Sell your product in our food and beverage and retail outlets.
Arts Partners
Flinders One will assist two arts partners each year to achieve their goals in reaching a new young and vibrant audience of 17-29 year olds on campus.
Flinders One plans and organises large-scale student information and cultural events providing opportunities to reach large numbers of people in one place at one point in time. These include:
Events
- O’ Week (Semester 1 and 2) – up to 5000 new students
- Events - Reach a target of 500 students a the Porn , Toga, Beach, Snow and End of Year Parties
- Cultural festivals and events
Signs
- Official on campus permanent advertising panels
- Café blinds
- Flags
- Full colour window displays
- Campus wide digital displays
- Internet site
- Plaza and mall level flags
Displays
- Shop window panel signs
- Plaza level undercover outdoor display
- Food court area permanent signs and displays
Other
- Sampling opportunities
- Sales through outlets and on festival days
- Internet site links and advertising
- Poster boards
- Leaflets through outlets
- Show bags
- Public speaking opportunities
Back to top
